Owners
Freealways
Selling or renting your own home
- List every home in your name
- Hala handles questions, viewings and offers
- Your number stays private
- Title deed in your name, checked once
Home/Pricing
Pricing
Hala does the work.You pay per agent, not per listing.
Unlimited listings on every plan. No commission, ever. Owners list their own home free.
✓Every paid plan starts with 100 days free✓All prices in AED. Prices exclude VAT. PropDirect is not currently VAT-registered, so no VAT is charged today.
Agents & brokerages
Most chosenAED 599per agent / month
First 100 days free · no card needed
- Unlimited listings: sale, rent, off-plan, commercial
- Hala answers enquiries and books viewings
- Hala prepares documents and follows up deals
- CRM for your whole team
- Your inventory imported for you
Developers
AED 7,999per project / month
For the developer's own project · first 100 days free
Agents selling off-plan units list them on their own AED 599 seat.
- Unlimited units in the project
- Off-plan pages with payment plans
- Hala answers buyers day and night
- Hala and the CRM for 3 team members; more at AED 599 each
Holiday homes
AED 149per home / month, less as you grow
First 100 days free · no card needed
| Homes | Per home / month |
|---|---|
| 1–10 | AED 149 |
| 11–50 | AED 119 |
| 51–200 | AED 89 |
| 201+ | AED 69 |
- Hala and the CRM for 3 team members; more at AED 599 each
- Guests pay you directly
- No booking commission
- Hala answers guests and confirms stays
Hotels
AED 3,999per hotel / month, any size
First 100 days free · no card needed
- Hala and the CRM for 3 team members; more at AED 599 each
- Hotels: every room type on one price
- Guests pay you directly
- No booking commission
- Hala answers guests and confirms stays
Your price
What your brokerage would pay
Every agent: unlimited listings and Hala. After your 100 free days.
5 × AED 599AED 2,995
Per monthAED 2,995.00
In every plan
- Unlimited listingsFair use: 300 live listings per agent, shared across your firm
- Verified listings onlyEvery advert carries its permit
- No commission, everWe never take a share of a sale, rent or booking
- Hala in three languagesEnglish, Arabic and Hindi
Founding brokerages
The first 100 brokerages keep AED 599 per agent for 24 months, and we import your whole inventory for you.
100 of 100 places left
Hala's next step for you
Hala's decision for you
Hala is reading the figures on this page…
Good to know
Clear before you choose
Cancellation, extra listings and what happens next.
How cancellation works
Payments are not refunded. Cancel any time and you will not be charged for the next month; your plan stays active until the end of the period you paid for.
Manage or cancel subscription →Unlimited listings, fair use
Every paid plan lists without a limit, subject to fair use of 300 live listings per agent, shared across your firm. Editing and renewing a listing are included.
Optional add-ons on a listing, each priced where it is offered.
What happens to my listings?
Every paid plan starts with 100 days free. With a plan chosen by then, billing starts that day and everything stays live; without one, the listings are hidden — never deleted — until you choose. Owners listing their own home are never charged.
From 12 November 2026, a plan left unpaid for 7 days has its listings hidden until it is paid — hidden, never deleted.