DubaiRules checkedAbu DhabiRules checkedSharjahRules checkedAjmanRules checkedRas Al KhaimahNot confirmedUmm Al QuwainNot confirmedFujairahNot confirmed
Rules we haven’t confirmed yet
For agents
List your propertySign in
HHalaNothing yet — tell Hala what you are trying to do

Privacy, terms and cookies

Each document in full, with its contents first
UAEwhere your data is processed and stored
Nonesold, brokered or used for advertising
4PDPL rights you can exercise
By emailhow a rights request is made — no self-serve delete

Privacy (PDPL) What we hold, why, where it lives, and how to get rid of it

How PropDirect collects, uses and protects your personal data — and the rights you have over it under the UAE Personal Data Protection Law.

Exercise a right

See everything we holdEvery line, with what it came fromOpen
Correct or delete a lineOn the same page, one line at a timeSelf-serve
Access, portability or full deletionHandled by a person, not by a formEmail us
The part we cannot delete on request

Records we are required to keep — transaction and AML records — outlive an account, and a completed property transfer is registered with the emirate’s land department under its own law rather than with us. Everything else goes.

1. Your data stays in the UAE #

PropDirect runs its application and AI in-region, on infrastructure hosted in the UAE (Abu Dhabi). Your personal information is not transferred out of the country to run the service. This is our core commitment under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021, “PDPL”).

Federal Decree-Law 45 of 2021 · PDPLHosted in the UAE · Abu Dhabi

2. What we collect #

  • Account details — name, email, phone, and role (buyer, seller, tenant, host).
  • Verification documents — where you choose to complete KYC: Emirates ID, passport, and, for listings, ownership documents such as a title deed.
  • Listing information — the property details, price and documents you upload when you list.
  • Usage data — pages viewed and searches run, to make the product work and improve it.

3. Why we use it #

To operate the platform: to show you relevant listings, price against real comparables, run identity and sanctions screening where required, and prepare the paperwork a property transaction needs. We do not sell your personal data, and we do not use it for third-party advertising.

4. Your rights under the PDPL #

You may request access to the personal data we hold about you, ask us to correct it if it’s wrong, ask us to delete it, or withdraw consent you previously gave. To make any of these requests, contact us at cloud@propdirect.ae.

Federal Decree-Law 45 of 2021 · PDPLAccessCorrectionDeletionWithdraw consent

5. Retention #

We keep your data for as long as your account is active, and afterwards only as long as needed to meet legal, regulatory or record-keeping obligations (for example, transaction and AML records). When it’s no longer needed, it’s deleted.

6. Security #

Access to personal data is restricted, uploaded documents are stored with per-type access controls, and sensitive verification checks run inside the region. No system is perfectly secure, but we design to keep your data in the UAE and limit who can reach it.

This is our practice, described. It is not legal advice.

This page describes how PropDirect handles your information today. We update it as our practices change, and the current version is always the one published here. It is not legal advice.

Last updated · 16 July 2026 · cloud@propdirect.ae