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Privacy, terms and cookies

Each document in full, with its contents first
UAEwhere the core application and database are hosted
Nonesold, brokered or used for advertising
4PDPL rights you can exercise
By emailhow a rights request is made — no self-serve delete

Privacy (PDPL) What we hold, why, where it lives, and how to get rid of it

How PropDirect collects, uses and protects your personal data — and the rights you have over it under the UAE Personal Data Protection Law.

Exercise a right

See the facts on your memory pageThis page does not offer deletion of every recordOpen
Correct or delete a lineOn the same page, one line at a timeSelf-serve
Access, portability or full deletionHandled by a person, not by a formEmail us
The part we cannot delete on request

Some transaction and AML records must be retained to meet legal obligations after an account closes. A completed property transfer is also recorded by the emirate’s land department. An erasure request is reviewed across our stores; the memory-page button does not delete these other records.

1. Where your data is processed #

PropDirect’s core application and database are hosted in the UAE. Some features also send the information needed for the service to external providers, as described below. Hosting the database in the UAE does not mean that every service provider processes your data only in the UAE.

Federal Decree-Law 45 of 2021 · PDPLHosted in the UAE · Abu Dhabi

2. What we collect #

  • Account details — name, email, phone, and role (buyer, seller, tenant, host).
  • Verification documents — where you choose to complete KYC: Emirates ID, passport, and, for listings, ownership documents such as a title deed.
  • Listing information — the property details, price and documents you upload when you list.
  • Usage data — pages viewed and searches run, to make the product work and improve it.

3. Searches, conversations and page context #

When you search or send a message to Hala, your search or conversation and relevant page context go to PropDirect to answer you. Semantic searches can record your query, the homes shown and your account ID when signed in; clicks can be linked to that search. Browser history and server records are separate.

4. Service providers and your data #

Payments use Stripe, including the host’s connected account for a stay. WhatsApp messages use Meta. Email uses the configured delivery provider, which may be Oracle Email Delivery or Resend. Connecting a social account sends information through that provider. These services receive the information needed for their feature and process it under their own service terms; they are not a promise of UAE-only processing.

5. Why we use it #

To operate the platform: to show you relevant listings, price against real comparables, run identity and sanctions screening where required, and prepare the paperwork a property transaction needs. We do not sell your personal data, and we do not use it for third-party advertising.

6. Your rights under the PDPL #

You may request access to the personal data we hold about you, ask us to correct it if it’s wrong, ask us to delete it, or withdraw consent you previously gave. To make any of these requests, contact us at admin@propdirect.ae.

You may object to the processing of your personal data.

Data protection contact: admin@propdirect.ae.

Federal Decree-Law 45 of 2021 · PDPLAccessCorrectionDeletionWithdraw consent

7. Retention #

Browser history can be cleared on your device. Server records are separate: clearing a browser or a fact on the memory page does not erase account, conversation, search, verification or transaction records. There is no single published deletion period for all these stores. Ask for access or erasure using the contact below; legal retention obligations may limit what can be removed.

8. Security #

Access to personal data is restricted, uploaded documents are stored with per-type access controls, and sensitive verification checks run inside the region. No system is perfectly secure, but we design to keep your data in the UAE and limit who can reach it.

If a personal-data breach is likely to cause harm, we notify affected people and the regulator. Notifications are handled by a person.

This is our practice, described. It is not legal advice.

This page describes how PropDirect handles your information today. We update it as our practices change, and the current version is always the one published here. It is not legal advice.

Last updated · 9 October 2026 · cloud@propdirect.ae