Privacy, terms and cookies

1. Support and privacy requests #

For help with a listing or booking, contact cloud@propdirect.ae. For access, correction, objection or erasure of personal data, contact admin@propdirect.ae. A booking payment is a separate action you choose; sending a support or privacy request does not make a payment.

2. What PropDirect is #

PropDirect is a UAE property platform: a place to list, discover and progress property transactions, with AI that prices listings, prepares paperwork and guides each step. We are in a soft launch, and some areas still show sample data while we onboard our first agents.

3. What PropDirect is not (yet) #

PropDirect is not currently a licensed real-estate brokerage and does not itself perform regulated brokerage acts. Regulated activities — advice, negotiation, filing an advertising permit, signing the regulator’s forms — require a licensed broker, and any such steps are performed by a licensed party, not by PropDirect. Nothing on the platform is investment, legal or tax advice.

4. Using the platform #

• Give accurate information. When you list a property, you confirm you have the right to list it.
• Don’t upload documents you have no right to share, or misrepresent a property.
• Don’t attempt to disrupt, scrape or misuse the service.

5. Your account, and keeping it secure #

• One account per person, in your own name. Accounts aren’t transferable, and you may not share your login or let anyone else act under it. An agency seat belongs to the individual it was issued to.
• You’re responsible for your password and for everything done from your account. Choose a password you use nowhere else, and tell us immediately at security@propdirect.ae if you think someone else has access.
• You can review recent sign-in attempts on your profile at any time, and sign every device out from the same page. If you see a sign-in you don’t recognise, do both, then change your password.
• Don’t probe, scan or test the security of the platform, try to reach data or accounts that aren’t yours, or automate access to it without our written agreement. Found a vulnerability? Report it to the address above — we’d rather hear it from you.
• We may suspend an account immediately where we believe it has been compromised, is being used to misrepresent a property, or is being used to break the law. Where we can, we’ll tell you why.

6. Closing your account #

Accounts are closed by us rather than by a button, because closing one touches records — listings, offers and transaction history — that other people and, in some cases, regulators rely on. Email admin@propdirect.ae and we’ll close it and remove your personal data, keeping only what UAE law requires us to keep and for no longer than it requires.

7. AI prices, scores and documents #

Parts of the platform are generated by models: price estimates, deal scores, cost breakdowns and draft paperwork. These are estimates and drafts, not a valuation, a survey, or legal advice, and they can be wrong. A formal valuation must come from a valuer approved by the authority in that emirate, and a document that binds you should be read by someone qualified before you sign it. Where we show a figure, we try to show what it is based on — treat the basis as part of the number.

8. Listings, permits and what you warrant #

• When you list, you confirm you have the right to market that property, and that what you say about it — price, size, condition, photographs — is accurate and yours to publish.
• Where an emirate requires a permit to advertise, the permit number you give us must be genuine and current, and issued for that property. We check what we can and remove listings we can’t stand behind.
• Once a listing is live, the home it advertises is fixed: its community, type and bedrooms can’t be changed, and a different home is a new listing. The same home can be live only once per agent or brokerage.
• We compare listings with each other and with DLD’s published registers — the same home or the same photographs on another listing, a permit the register no longer shows, a home the unit register describes differently — and a person at PropDirect reviews what that raises.
• Regulated work — advising, negotiating, filing a permit, signing the regulator’s forms — is done by a licensed party, not by PropDirect.

9. We never hold your money #

PropDirect does not take deposits, hold client funds, or operate an escrow account. For an off-plan purchase, your payments go to the project’s own escrow account held under Law 8 of 2007 — the developer’s account, at their bank, supervised by the regulator, never ours. Anyone asking you to pay PropDirect a deposit is not us; tell us at once.

10. When you book a stay, you pay the host #

For a pay-first stay, the booking starts as a temporary hold. You choose to pay the host through the host’s connected Stripe account; the stay is confirmed after payment is verified. A stay using the request path waits for the host to accept or decline and is not charged when the request is made. PropDirect is not the merchant of record and receives no accommodation funds or stay commission. The host is responsible for accommodation tax, refunds and disputes; our service can initiate and record refunds through the host’s account where the booking flow provides for one. Check the booking’s terms and payment status before paying again.

11. Member rates, and our closed distribution network #

• A listing’s public rate is public, and property pages remain openly viewable and indexable. Nothing about a property is hidden behind an account.
• An operator may also set a member rate. It is shown only to signed-in account holders, and is never returned to a signed-out request, by any route. This is a closed user group, not a public discount.
• We do not send owners’ own listings or stay rates to other portals. A brokerage may choose to send its own agents’ listings to Property Finder and Bayut, through its own accounts there; each portal reads the brokerage’s file when it fetches it, so a price change or a listing taken down here reaches the portal at its next read. An agent may also connect the feed their CRM sends to Property Finder or Bayut. We read it again every 20 minutes: its listings stay private — Hala answers the agent’s leads from them and they are not shown here — until the agent chooses to publish one, and a listing that leaves the feed is marked off-market.
• We take no commission and require no rate parity. The operator sets both numbers and can change or remove either at any time. We never set, discount, subsidise or match a rate on an operator’s behalf.

12. What we commit to #

These are terms, not marketing. They apply to every agent plan.

• Cancel any time. From your own dashboard, in a few clicks — not by emailing us and waiting. Cancelling takes effect at the end of the period you have already paid for.
• Payments are not refunded. Cancel any time and you will not be charged for the next month; your plan stays active until the end of the period you paid for.
• No minimum term. No contract to sign, no notice period, no exit fee, and no charge for a period you have not started.
• You never buy credits that can expire. You pay for a month and that month includes an allowance. It is part of the month, not a balance you purchased, so an unused allowance is not something you lose — it simply does not carry into the next month. And the thing you actually put work into stays: we do not take a listing down while its plan is paid — not because an allowance ran out, and not in the middle of a period you have paid for, even if you have cancelled. Two things do end a listing on our side. A free listing posted from 11 September 2026 ends 90 days after it goes live unless you choose a plan. And from 12 November 2026, when a plan stops being paid — a payment that fails, or a cancellation once the period you paid for is over — your listings are hidden 7 days later and your account is locked until it is paid again. Hidden, never deleted: paying brings everything straight back. A listing also ends when its advertising permit expires, or if it has to come down for a legal or compliance reason; that is the law and the permit, not us managing your account.
• Our prices are published. Every plan price and the per-listing rate beyond your allowance are on the Pricing page, the same for everyone, with no quote to request and no rate card behind a salesperson. Prices exclude VAT. PropDirect is not currently VAT-registered, so no VAT is charged today. If we register for VAT, 5% will be added to the prices shown, and we will tell you before it applies.

13. Agent subscriptions #

Agent plans are billed monthly and can be cancelled at any time, taking effect at the end of the period you have paid for. There is no minimum term, no notice period and no cancellation fee, and we never bill you for a period you have not started. You can cancel yourself from your agent dashboard — Manage billing — which also lets you update your card and download invoices. Payments are not refunded. Cancel any time and you will not be charged for the next month; your plan stays active until the end of the period you paid for.

14. Your listing allowance #

Every paid plan includes unlimited listings, subject to fair use of 300 live listings per agent, shared across the firm. Editing a listing you already have — changing the price, the photos or the description — is free, and always will be. From 12 November 2026 a plan left unpaid for 7 days has its listings hidden until it is paid — hidden, never deleted.

15. Plans, prices and the first 100 days #

Owners and landlords listing their own property list free, always. Every paid plan starts with 100 days free, with no card: then agents and brokerages pay AED 599 per agent a month, developers AED 7,999 per project a month, holiday homes AED 149 per home a month for the first 10, AED 119 for the next 40, AED 89 for the next 150 and AED 69 for every home after 200, and hotels AED 3,999 per hotel a month, each plus VAT. The developer, holiday-home and hotel plans include 3 team logins; each further login is AED 599 a month, plus VAT. The 100 days start with the first listing created, and each licence has them once: a brokerage’s licence number, or an agent’s broker card; a brokerage’s agents share the brokerage’s 100 days. Every listing made live during the 100 days stays live until they end; with a plan chosen by then, billing starts that day and everything stays live. Without a plan, the listings are hidden when the 100 days end — hidden, never deleted — until a plan is chosen. Each listing still meets the rules for publishing it, including its permit. We never take a commission.

16. Renewals #

Renewing a listing — entering the new permit when its window ends — is included on every paid plan and during the first 100 days. Correcting a typo in the permit you already hold is an edit, and editing is always free.

If we change what a plan costs or what it includes, we will tell you in advance and the change will take effect no earlier than your next billing period — never in the middle of one you have already paid for.

17. Fees #

PropDirect charges real-estate agents subscription plans (see Pricing). Buyers, sellers and tenants don’t pay PropDirect a fee to use the platform; any agent commission is agreed directly with your agent, separately from PropDirect. Nothing is charged for creating a draft listing.

18. Provided “as is” #

The product is provided as-is: features may change, the service may pause, and some areas still show sample data while we onboard our first agents. We don’t warrant that it will be uninterrupted or error-free, and to the extent permitted by law we’re not liable for losses arising from use of the service.

This does not apply to what we commit to, or to billing. “What we commit to”, “Agent subscriptions”, “Your listing allowance” and “We never hold your money” above are terms, not previews of terms. They apply from today, and we will not weaken them without telling you in advance and giving you the chance to leave first. If we publish an expanded set of terms, anything in it that reduces those commitments takes effect only for agreements entered into after it is published.

19. Who you are contracting with #

PropDirect is operated by Propdirect FZE LLC, a Free Zone Establishment registered with the Sharjah Publishing City Free Zone Authority under registration no. 4429265, at Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates. Questions about the company, or a copy of our trade licence? Email cloud@propdirect.ae.

20. Governing law, and where we operate #

These terms are governed by the federal laws of the United Arab Emirates. Propdirect FZE LLC is licensed in the Sharjah Publishing City Free Zone, and that is where the company is established — it is not a limit on where you can use PropDirect. We provide software and consultancy across all seven emirates. The emirate-specific licence that governs a property transaction — RERA in Dubai, ADREC in Abu Dhabi, and the equivalent elsewhere — is held by your agent, who carries out the transaction under it; PropDirect is not a party to it and does not broker, hold client money, or file on your behalf. Questions? Email cloud@propdirect.ae.