How we check
What a listing must show to be on this site, and what we refuse to publishHala's decision for you
Hala is reading the figures on this page…
Before a home reaches a page
Advertising permit — the permit number is recorded on the listing, and a sale, rental or off-plan listing without one is flagged. In Dubai it is also checked against the land department's published permit register; other emirates are not checked yet.
Paperwork behind the price — every listing carries a signed ownership declaration from the owner. Matching the title deed to the unit runs once a deed has been read; until then that check returns nothing.
One home, once — near-duplicate posts of the same home are found by comparing their text in the database, and flagged on the listing.
Photos — a photograph reused from another live listing will be caught once photos are indexed; that check runs today and finds nothing yet.
What we say, and what we never say
- A value reading comes from registered transactions in the same area, with the count shown.
- Where there are too few sales, Hala says so and prices nothing — an average of the city is not a valuation.
- No “guaranteed return”, and no escrow called protected while the escrow rail is not live.
- The number of homes held back is not published — we keep no such count, so a figure there would be an estimate.
The rest of our framework — data, identity, ownership and money
- Your data stays in the UAEUAE PDPL — Our AI runs in-region with zero data egress — your personal information never leaves the country, in line with the UAE PDPL.
- Identity & AML screeningUN Consolidated list — Every buyer completes an identity check before they can make an offer, and each offer is screened against the UN Consolidated sanctions list and a list of senior public office holders. Wider commercial watchlists, including relatives and close associates, activate with our compliance provider. Wider commercial watchlists — not live
- Ownership-checked listings — Before a sale or rental goes live it carries the advertising permit its emirate requires, with its expiry date, and an agent's listing carries the owner's signed authority. In Dubai the permit number is also checked against the land department's published permit register: that it is in date, not cancelled, and which licence holds it.
- Protected money flow — PropDirect never takes custody of buyer funds. Deals are structured to settle through a registered trustee escrow account rather than direct-to-seller, and the escrow rail activates with our trustee partner. The escrow rail — not live
Ask our compliance assistant to summarise exactly how PropDirect protects your deal. Nothing runs until you press it.
Regulatory transparency PropDirect is an independent real estate technology platform. Our verification, identity screening and compliance features are designed to support safer property transactions. These safeguards are not a regulatory certification or a government endorsement. Features that need a third-party integration or a regulatory approval are marked where they apply.
What the specialists did on this page
2 ran · 0 stopped to ask · 0 did not run · each row opens its sources
Compliance & Trust IntelligenceEvery live home for sale · its advertising permit133 of 275 show a permit; a missing one is flagged on the listing—
Whether a listing and a party are genuine: the permit live rather than claimed, identity and screening results as the screening doors return them, and the permit recorded before publish.
- 5 automated checks, 2 of them waiting on data
Regulatory IntelligenceThe emirate's permit registerDubai permits are checked against the land department's published register when entered and again every day; the other emirates publish no register to check against—
The rules of each emirate, retrieved and cited: tenancy law, short-stay rules, cross-border rules for NRI buyers - marked where we have not confirmed them.
- The land department's published permit register (Dubai)